Does my lady desire assistance in coordinating an outfit?
Swallowtail, located in the Ikebukuro neighborhood, is one of Tokyo’s most popular butler cafes, where handsome, smartly dressed men offer suave service to customers as they sip their herbal tea and dine on finger sandwiches and delicate pastries.
▼ Swallowtail butler cafe
However, a truly cultured lady knows that a butler’s role is not just to provide attentive assistance during high tea, but also while putting together an outfit of appropriate elegance for excursions to the theater, symphony, or doujinshi fan event. It’s for that purpose that Swallowtail has partnered with apparel brand Axes Femme, so that it can offer not only a butler cafe, but a butler shopping service as well.
The collaborative partners call these events “Secret Shopping.” Held at Axes Femme retail stores, participants are accompanied by a butler who offers advice and feedback in coordinating an outfit that suits her personal style and lets her shine her brightest. The aim is to create an atmosphere of sifting…
