Klook, the No.1 platform for booking travel and tourism in Japan, has released a list of the top things foreign tourists want to do in Japan in the summer of 2023. This list is based on the experiences that are expected to attract the most attention from tourists visiting Japan this summer.

Main image: Klook

Rising Popularity of Japan’s Tourism

According to the Japan Tourism Agency’s survey of consumption trends among foreign tourists visiting Japan, the average number of nights stayed by foreign tourists visiting Japan for tourism and leisure purposes in the January-March 2023 period (published in June) is trending upwards compared to the annual figure for 2022. In addition, per capita spending during travel in Japan is up 29.1% compared to pre-Covid 2019, indicating a trend towards spending time and money on “seasonal” experiences, not only in urban areas but also in regional areas.

Top Activities for Foreign Tourists in Japan in Summer 2023

The top things foreign tourists want to do in Japan in the summer of 2023 are selected based on the top categories of experiences and activities in search results on Klook.

With the end of the rainy season in July and the start of summer, activities that give a sense of summer are becoming popular. Among them, foreign tourists visiting Japan are particularly interested in activities that can only be done in Japan and that give a sense of “Japaneseness”.

Below are the Top 10 Things to Do in Japan in Summer, followed by recommended activities to check out this summer!

Introducing Selected Activities

1. Fuji & Hakone Day Tour from Tokyo

(Photo: Klook)

(Photo: Klook)

This day tour takes you to the popular areas of Mount Fuji and the town of Hakone. Visit the fifth station of Mount Fuji and enjoy the scenery from 2,400m above ground level. Then, cruise on the magnificent Lake Ashi in Hakone on a giant pirate ship.

Check it out here

2. Kimono Rental in Tokyo / Asakusa

(Photo: Klook)

(Photo: Klook)

Immerse yourself in Japanese culture by strolling around Tokyo in a traditional kimono or yukata. This service, provided by Kimono Miyabi, offers not only kimono rental but also various options such as hairstyling and makeup.

Check it out here

3. Day Bus Tour around Shikisai no Oka and Farm Tomita (from Sapporo / with All-You-Can-Eat Melon)

(Photo: Klook)

(Photo: Klook)

This tour allows you to enjoy the colorful flower fields of Farm Tomita and Shikisai no Oka. Escape from the concrete jungle of the city and enjoy a relaxing journey in nature.

Check it out here

4. Day Trip to Kamakura High School (Enoden Experience), Enoshima, and Atami Fireworks Festival (from Shinjuku)

(Photo: Klook)

(Photo: Klook)

This day trip from Tokyo to Kamakura and Atami allows you to experience rich culture and nature. The Shonan area, Kamakura High School, and Enoden, which are very popular among foreign tourists visiting Japan as a pilgrimage site for the worldwide hit movie Slam Dunk, are very popular. From the experience in the historical and cultural-rich ancient capital, Kamakura, to the experience …

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