Sustainable Ski Manufacturing With WNDR Alpine Skis
Pep Fujas talks about ski company WNDR Alpine and the future of sustainable ski manufacturing.
Every year we get excited to see new products coming into the store. This year we have something special from the team at WNDR Alpine skis. These guys are driving innovation on and off the mountain by manufacturing the first truly sustainable ski.
WNDR Alpine was founded in 2018 by Matt Sterbenz who previously founded 4FRNT skis in 2002. He had the ambition of showcasing the technologies developed by parent company Checkerspot, a bio-manufacturing company engineering performance materials. They have been making noise in the industry and challenging the traditional manufacturing process in ski production ever since and the company is now the first industry B Corp certified ski manufacturer.
Shortly after founding WNDR Alpine, long time friend and legendary skier Pep Fujas came onboard. Initially testing the skis and fine-tuning the prototypes. Pep wanted a more hands-on role and is now V..